Midwinter Virtual Promotion Toolkit

You've made a significant investment as a participating exhibitor. To make the most of your investment, we've assembled a set of graphics and included promotion copy that will help you create and announce your participation.

As a participating exhibitor for Midwinter Virtual, feel free to use any of the items below for your marketing and promotion needs. When promoting the event, be sure to use hashtag #alamw21 in your posts and follow us on our social media platforms . . .  we'd love to see a retweet, Instagram share, or a comment!



What’s in the Promotion Toolkit?

Web Badges

Perfect to add to your website, newsletters, email signatures, and more.

Custom logos of the ALA Virtual Event are the property of the American Library Association and may not be used by other entities unless Show Management has approved the use in writing as part of a specific sponsorship program. Exhibitors may only use the event logo as the electronic versions presented here.


Click here for Event Web Badges in .eps format


ALA Midwinter Exhibitor Badge    'I'm Attending' Badge



'We're Exhibiting' Badge    'Join Us' Badge



'Learn More' Badge   'I'm Speaking' Bdage



'Speaker Sponser' Badge   'We're Sponsering' Badge



'I'm Tweeting' Badge


A Customizable Template for:  Instagram, Twitter, and Facebook 

The customizable graphics were created in the user-friendly design tool, Canva.com.

Instructions:  To edit the social media templates below, click on the social media platform you plan to post on, and click "use template". You'll be taken to the login page for Canva.com where you can set up a free account to make your edits. Again, the design tool is user-friendly and you should have no issues adding your logo and any brief copy! 


Midwinter Virtual Logos

Logos can be added to your letters, emails, newsletters, and more.  Right-click on a logo below and click "Save image as" to add to your desktop.

(150x150) - use for banner ads or small marketing collateral


Midwinter Virtual Logo 150x150 Image


(600x376) - use for letters, emails, newsletters, and websites


Midwinter Virtual Logo 600x376 Image

Midwinter Virtual Digital Graphic

Include a digital graphic in your newsletter or in an email to highlight the benefits of attending Midwinter Virtual.

But remember to add other information (registration link, discount offers, special notes, etc.) in the body of the email. Right-click on the logo below and click "Save As" to add to your desktop.


1000 x 250 Banner


Midwinter Virtual Banner - 1000 x 250


Promotion Copy:

ALA Midwinter Virtual will take place online, January 22 through January 26, 2021!

This “can’t miss”, community event will offer educational sessions, inspiring speakers, and loads of great content and fun activities in The Library Marketplace!  Attendees can gain access to a bonanza of new book titles; discover news and resources specific to the library community as we navigate through challenging times; and experience a sense of camaraderie when engaging with peers and leadership.

A look to the future is possible with Symposium on the Future of Libraries and  News You Can Use sessions, and networking opportunities will allow participants to share their opinions and experience.  All attendees are encouraged to visit the Exhibit Hall to speak with knowledgeable experts who can help innovate your library. This year, there are more stages with notable authors presenting new book titles than ever before and, of course, let's not forget the free swag at Swag-a-Palooza!

Midwinter Virtual agenda items can be viewed on the  Program Scheduler.  After you’ve registered, use your username and password to sign in and ‘favorite’ all the sessions and activities you won’t want to miss (many that will also be available on-demand).  Note: The Scheduler will be consistently updated with additional sessions and activities as we move toward the conference  so be sure to check back often!

We look forward to seeing you in Booth XXXX!

ALA Student Members and ALA Members who have been furloughed, laid off,
or are experiencing reduced work hours are invited at no cost!


Note: Registration will close on Friday, January 15, 2021.


Added Links:

Other Logos:

Swag-a-Palooza Image


If you have any questions, please contact us and we'll reply as soon as possible.