Engagement Opportunities
Exhibiting at ALA Midwinter Virtual is just the first step. Make sure attendees recognize your brand! In additional to advertising, take advantage of these engagement tools to raise your company's profile, and make the most of your exhibit experience.
List Rental
Reach out directly to attendees to make sure they’re aware of your participation.
ALA is offering the following options to you to reach attendees:
Attendee List Rental
Target buyers by industry segment, demographic profile or geographic area. List counts can be modified to meet your budget requirements. TrafficMax online attendee list rental and marketing system allows you to reach qualified buyers for your products and services through attendee list rental or broadcast email service. List rental and broadcast email service is available through the Exhibitor Registration site. The cost per name is $0.20 each, with a minimum charge of $350.00.
Note on Unauthorized list rental
In the past, some ALA exhibitors received communications from companies soliciting ALA attendee lists. Please note that these companies have no affiliation with ALA, and we cannot recommend purchasing a list through them. ALA's official list rental is provided through CompuSystems Lead Management. For more information, call 866/600-5323, or email CompuSystems at [email protected].
Membership Lists
Market your publications and services with ALA Mailing Lists. ALA offers Membership Lists that include Personal and Organizational Members active in special interest Divisions, Sections and Round Tables. ALA Membership Lists also include foreign and Canadian addresses. Additional information on ordering an ALA Membership List.
Press Releases
Exhibitors can submit press releases to appear in the “News” section of the Midwinter Virtual web site.
Note: Press Releases must be related to your participation in ALA Midwinter Virtual. Exhibitors can submit a one-line headline for their Press Release, and a PDF file of the Press Release. We will link the PDF file to the one-line headline.
Send headline and PDF file to [email protected].
Midwinter Virtual Promotion Toolkit
Presentation Opportunities
Meet the Authors
The Meet the Authors program promotes authors and illustrators who will appear in exhibitor virtual booths. Details forthcoming.
Swag-a-palooza 
Librarians love swag! This is your spot to offer giveaways, e-galleys, special promotions, have drawings or contests, etc. The “Swag-a-palooza” button on your listing will link to a webpage developed by your company. Get creative on giveaways and promotions to offer to Midwinter Virtual Event attendees.
Exhibitors will find a task to submit their Swag-a-palooza link when logged in to the Virtual Exhibitor Service Center.
Off-Hours Event Listing
Are you hosting your own virtual special event during Midwinter Virtual? Exhibitor events can be added to the Midwinter "Other Events" web page.
Exhibitors will find a task to submit their Off-Hours Event Listings when logged in to the Virtual Exhibitor Service Center.
Video Chat Feature
Upgraded Virtual Exhibit Booths will have online video chat capabilities. Make the most of this feature by offering product demonstrations at specific times. Rent the attendee list or advertise in Cognotes, Focus on the Exhibits to encourage attendees to join your scheduled demonstrations.
Diversity in Publishing Title Showcase 
The Diversity in Publishing Title Showcase will live online before, during, and after the event and allow exhibitors to enter their books in a searchable database. These titles will then be displayed in the online showcase for attendees to review and connect with the publisher.
Submit this form to have your titles included. Limit of 5 submissions per Imprint/Division. (Submission deadline: January 22, 2021.) Note: must be current exhibitor to participate.
Sound Garden’s Live from the 25 Podcast Booth 
Submit your podcast logo, description and link to be included in this area. Exhibitors will find tasks to submit their podcast details when logged in to the Virtual Exhibitor Service Center.
Festival of Shorts 
The Festival Shorts will showcase a variety of short films. Films that would qualify are short films under 15 minutes long, and book trailers.
Permission to show film must be obtained by sponsoring organization.
Exhibitors will find tasks to submit their short film/book trailer for participation into this program when logged in to the Virtual Exhibitor Service Center.